Grammarly
Product Design (Growth Team)
Leading product design and experiment design for Grammarly's direct-to-consumer mobile and web applications, focusing on growth, activation, and retention strategies.
Challenge
Improve user activation and time-to-value for Grammarly's direct-to-consumer applications while maintaining the quality writing experience users expect.
Solution
Designed and executed growth experiments focusing on onboarding optimization, feature discovery, and retention mechanics across mobile and web platforms.
Impact
Improved user activation rates and reduced time-to-value through strategic design interventions and data-driven experiment design.
Design Process
Research & Analysis
Conducted comprehensive user research to understand pain points in the current onboarding flow. Analyzed user behavior data to identify drop-off points and opportunities for improvement.
- User journey mapping
- Behavioral analytics review
- Competitive analysis
Design & Prototyping
Created high-fidelity prototypes for new onboarding experiences and feature discovery mechanisms. Focused on reducing cognitive load while highlighting key value propositions.
- Interactive prototypes
- A/B test variations
- Mobile-first approach
Testing & Optimization
Implemented rigorous testing protocols to validate design decisions. Collaborated with data science teams to measure impact on key growth metrics.
- A/B testing framework
- Performance monitoring
- Iterative improvements
Key Design Solutions
Personalized Onboarding
Designed adaptive onboarding flows that adjust based on user writing goals and experience level.
Smart Feature Discovery
Created contextual tooltips and progressive disclosure to help users discover advanced features.
Progress Tracking
Implemented writing improvement dashboards to showcase user progress and maintain engagement.
Project Results
The redesigned experience successfully improved key growth metrics while maintaining Grammarly's high-quality writing assistance standards.