Content Design & Strategy
Crafting compelling content strategies that drive engagement, build trust, and convert audiences into loyal customers through data-driven insights and creative storytelling.
Case Studies
Glossier
Content Strategy
Deloitte
Content Strategy
AI Driven Med Tech
UX Writing
Experience
From strategy to execution, I help brands create content that resonates with their audience and drives measurable results.
Content Strategy
Developing comprehensive content strategies aligned with business goals and user needs.
- Content audits
- Editorial calendars
- Voice & tone guidelines
- Content governance
UX Writing
Creating clear, concise copy that guides users through seamless digital experiences.
- Microcopy optimization
- Error messaging
- Onboarding flows
- Interface copy
Copywriting
Crafting persuasive copy that converts visitors into customers and builds brand loyalty.
- Landing pages
- Email campaigns
- Product descriptions
- Marketing materials
Content Audits
Analyzing existing content performance to identify opportunities for improvement.
- Performance analysis
- Gap identification
- SEO optimization
- Content mapping
My Approach
A proven methodology that ensures every piece of content serves a purpose and drives measurable results.
Discovery & Research
Understanding your audience, competitors, and content goals through comprehensive research and stakeholder interviews.
Deliverables:
- User personas
- Competitive analysis
- Content audit
- Brand voice definition
Strategy Development
Creating a data-driven content strategy that aligns with business objectives and user needs.
Deliverables:
- Content strategy document
- Editorial calendar
- Content pillars
- Success metrics
Content Creation
Crafting compelling content that engages your audience and drives desired actions.
Deliverables:
- Copy & content
- Style guide
- Template library
- Content guidelines
Testing & Optimization
Continuously improving content performance through A/B testing and data analysis.
Deliverables:
- Performance reports
- Optimization recommendations
- Updated content
- Future roadmap
Curious About Changing your Content Strategy?
Let's create content that not only engages your audience but drives real business results. From strategy to execution, I'll help you build a content foundation that scales.