About Me
I'm Alfie Martin, a passionate UX/Product Designer who believes that the future of digital experiences lies at the intersection of artificial intelligence and human-centered design.
With over 6 years of experience designing for growth-stage companies, I specialize in creating intuitive interfaces for complex AI systems and optimizing user journeys for maximum business impact.
Experience
6+ Years
Focus
AI Systems & Growth
My Journey
A path of continuous learning, growth, and pushing the boundaries of what's possible in design and technology.
UX Content Strategist
Deloitte
Leading design for next-generation AI platforms, focusing on making complex machine learning tools accessible to everyday users.
- 240% increase in user engagement
- Led design system overhaul
- Mentored 3 junior designers
Growth Designer | AI Med Tech
Breakthrough 6
Spearheaded growth-focused design initiatives, optimizing user funnels and driving conversion improvements across multiple products.
- 180% boost in conversion rates
- Reduced onboarding time by 60%
- A/B tested 50+ design variants
Product Designer | Growth & AI
AFTER HOURS
Designed user experiences for early-stage startups, helping them establish product-market fit through user-centered design.
- Designed 15+ MVP products
- Conducted 200+ user interviews
- Built design processes from scratch
Ux Designer | AI Systems
Arbol Marketplace
Started my journey in design, working on digital products and learning the fundamentals of user experience design.
- Mastered design tools
- Built strong design foundation
- Developed user empathy skills
My Values
The principles that guide my work and shape every design decision I make.
Human-Centered
Every design decision starts with understanding real user needs and pain points. Technology should serve humans, not the other way around.
Innovation-Driven
I thrive on exploring new possibilities and pushing creative boundaries, especially at the intersection of AI and user experience.
Impact-Focused
Beautiful design means nothing without measurable business results. I design with growth and conversion in mind from day one.
Collaborative
The best solutions emerge from diverse perspectives. I believe in inclusive design processes and cross-functional collaboration.
Research-Based
Data and user insights drive every design decision. Assumptions are validated through testing and continuous iteration.
Always Learning
The design and tech landscape evolves rapidly. I stay curious and continuously update my skills to remain at the forefront.
My Approach
A proven methodology that combines design thinking with data-driven insights to create exceptional user experiences.
Discover & Research
Deep dive into user needs, business goals, and technical constraints. Conduct interviews, analyze data, and map the competitive landscape.
Define & Strategy
Synthesize insights into clear design principles and strategic direction. Define success metrics and create user personas and journey maps.
Design & Prototype
Create intuitive interfaces through iterative design and rapid prototyping. Focus on making complex systems simple and accessible.
Test & Iterate
Validate designs through user testing and data analysis. Continuously refine based on feedback and performance metrics.