Hi my name is Alfie and I have a really good idea.

Previously worked for...
Testimonials
Trusted by innovative companies to design experiences that drive real business results.
Simon Sinek
NYT
Best Selling author
"Alfie's expertise in AI-driven design transformed our platform. Her ability to make complex machine learning interfaces intuitive increased our user engagement by 240%. She's a rare talent who truly understands both design and technology."
Marcus Rodriguez
PM
Microsoft
"Working with Alfie was a game-changer for our growth metrics. Her data-driven approach to design optimization helped us achieve a 180% increase in user retention. She doesn't just design - she engineers growth."
Dr. Emily Watson
Head of AI Research
Techcrunch
"Alfie bridged the gap between our complex AI algorithms and user-friendly interfaces beautifully. Her design made our ML platform accessible to non-technical users, increasing adoption by 320%. Exceptional work!"
Quirks
Prefer this kind
Fast paced work environments
Progress
outcomes over outputs
Not a huge fan of
over emphasis on titles, or pretending that design is a linear process